Tag Archives: Italy

…and Botswana makes it 100 Countries!

In a shameless act of self-promotion, this announces that as of today, The Armchair MBA has now reached 100 countries served!    A sort of crazy milestone considering its quite humble and uninformed beginnings, some 70 posts and 2 1/2 years ago.

100 Countries

 

But beyond cocktail party braggadocio, what does this say about the state of blogging?  Or, who cares?

First, some info.
Below is a map of where my readers have come from. Darker colors indicate more readers.
– Clearly a bias toward English-speaking countries but plenty from elsewhere.
– While the US is by far the strongest reader source, average daily readership comprises about 5 or 6 countries, which shift daily.
– Notable in their presence:  China (a single rogue reader!), Botswana (which got me over the 100 hump today) and Papua New Guinea (only because I can’t not think about the combination of loincloths and laptops).
– Totally expected absences:  Cuba, Russian satellites, Iran, N. Korea, and most of Africa.  Is there media repression?  Of course.

While I have a strong base of followers (thank you!), most readership is not subscribed and comes from 2 sources:  LinkedIn (on one page or another) and online search results.  The latter group accounts for the majority of non-English country visitors.

Screen Shot 2014-10-09 at 3.14.30 PM

 Lessons learned?
– The global pull of The Armchair MBA has been surprising.  Part of the reason is that topics often have global relevance; one more support point for the theory that borders are increasingly irrelevant as it relates to business news/learning/sharing.
Posts have long tails – – there is a bump in initial readership but even the oldest posts get recurring views.  The internet is a great accumulator.   Full disclosure:  I recently experimented by taking a SEO approach and including all African nations in text form — it has resulted in some visits from Africa, but to the point below, it is slow.  But it is possible to proactively solicit traffic.
Propagation is steady but slow – – but even if initial readership is modest, much value is still retained as a post transitions from ‘news’ to ‘reference’TAMBA-credential
Having a blog like this pays nothing, but it does have its benefits:
Provides an outlet for my voice and is encouragement to continue to explore, think and opine
– Occasionally merits a media credential, enabling privileged access to trade shows/seminars and continued learning for myself and for my clients
Solicits feedback and additional points of view, often from some surprising sources
– And, every once in a blue moon, provides validation in the form of a ‘Like’.  Sort of like Facebook, only with much more work (including checking my sources).

Thanks for reading.  And thank you, Botswana.

 

Eataly vs Italy – a minimalist photojournalism essay

Eataly, Mario Batali’s mega-venture, just added a Chicago location in December 2013 (the other US location is in NYC).

According to Forbes, “Eataly Chicago is foodie destination with 23 eateries, one fine dining restaurant and roughly 10,000 products for sale. There are butchers, fish mongers and even a Nutella bar”.

I have not been there yet but am told by many sources that it’s an amazing experience, and I’m looking forward to going.

However, for those of you looking for a truly authentic Italian food experience without all the airfare (beyond, of course, the Italy Pavilion at Epcot), note that there may be some differences.

This is the meat case at Eataly Chicago.

EatalyChicago

And this is a typical meat case observed in Bologna, Italy during an October 2013 visit.

Italian meat case

Note that there are fewer faces looking back at you in the U.S. version.  For the purposes of marketing to generations of American consumers brought up on anthropomorphized animal characters, probably a good regional adaptation.

pig