The Armchair MBA’s mission is, through observation of current news items, to provide a perspective that might have some use in the practice of marketing. And we hope to do it in a way that isn’t boring, self-congratulatory or pedantic. At some point we hope to have developed enough meaningful observations that we can convert to a fee-based syndication service and retire to a warm island with wi-fi.
Until then, hope you enjoy, and if you have any ideas for posts, please don’t be shy – – let me know.
The Armchair MBA has now been enjoyed in 131 countries (according to the geopolitics of the good folks at WordPress):
Finally, this blog is dedicated to the memory of my most supportive associate and best bud, Nigel. 11/15/03 – 1/18/15. RIP.