Tag Archives: IFT

Unexpected game-changers for our future food supply

[NOTE:  If you are getting this post in an email, click on www.thearmchairmba.com to see the accompanying graphics.]

I recently participated in an IFT (Institute of Food Technologists) workshop on the long-term future of our food supply.  These are the same food scientists that midwived the difficult births of Count Chocula, Betty Crocker and Chef Boyardee, but they have also developed fortified, functional and better for you foods and beverages. And they play a critical role in defining our food future. (I previously wrote about IFT’s FutureFood2050 initiative).

chipotle2

Supply Chain as rendered by Chipotle

You may think: How complicated can food be? Haven’t we been farming, shipping, making and eating for quite a while now?

It turns out that managing the food supply to meet future consumer, economic and regulatory needs is about as simple as airline scheduling logistics.

ComplexFoodSystem

Supply Chain – Actual

And as the workshop revealed, it will only get more complicated going forward.  Why?

First, consumer demands continue to increase: lower cost, variety, customization, easier/faster shopping, nutrition, natural, sustainable…and of course great tasting. Not all simultaneously compatible.

Second, farmers, manufacturers and distributors are pressured to meet these needs and still make a profit.

Finally, innovations, often seemingly not food-related, will play a critical role as the food industry evolves.

This future could be very interesting.

Consider these trends /technologies that might impact the future of food, all of which are happening now:

Farm drones/robots/blimps – – to monitor crop conditions continuously, greatly increasing farming efficiencydrone-corn720x540

Resource-sharing – – rather than time-sharing a car, how about meat-sharing a cow?   More accurately matching supply to demand.

CowShare

Crowdsourcing product design – – leading to higher success rate of new products

CrowdSourceFood

Versatile manufacturing – – economical short production runs, allowing more customization

Urban farming – – new technologies enable repurposing declining urban areas (Detroit-like)

VerticalFarming

Automated delivery – – driverless delivery to homes (drones, copters) – taking cost and time out of supply chains

Rise of B Corporations – – (“a new type of company that uses the power of business to solve social and environmental problems.”) Transparency in social benefit, an additional differentiator.

B-Corp

Shorter IP protection – – forcing faster innovation and creating increased competition

Remote smell – – transmitting tastes/smells through the internet, making product development quicker and more successful. (Were this previously available, we may have been able to avoid Brussels sprouts.)

o-phone-smell-text-message-designboom03-300x200

oPhone

Genetic consumer cohorts – – low-cost genetic typing enables segmenting consumers by health-driven factors like allergies, facilitating meeting needs of key segments.

DNA

Expanded definition of acceptable food – – e.g. ground insects as source for cheap, high efficiency protein, creating an affordable ingredient for billions, and one heck of a marketing challenge for some.

Jiminy

What does all this mean?
Well, we don’t know yet.  That’s why they call it the future.

One set of outcomes could be:

  • Greater ability for consumers to quickly get foods customized to their wants/needs
  • More tools for farmers, manufacturers, retailers and distributors to drive down costs

A parallel set of outcomes could also be:

  • Benefits limited to those who can afford customization and speed (and the tools that enable them)
  • A more commoditized supply chain complementing the customized offerings, with lower cost, slower delivery and less choice – – for those who cannot afford (or just do not value) the more tech-enabled offerings

There would likely be huge collateral impacts, like increased complexity in regulation, labeling and distribution; new retailing models, etc.

Like it or not, food science and technology professionals will need to be prepared to meet these potential future challenges.

The rate of change in the food industry is accelerating.  I’m all for it, as long as there’s still bacon.

9.6 Billion Coming for Dinner – how can we feed them?

If you are reading this and you’re not hungry, be thankful.  If you are hungry, remember what it feels like, and get yourself a snack.  In either case it’s important that you then read this post.

There are expected to be about 9.6 billion people roaming the planet by 2050 –  35% above today’s 7.1 billion, growing 190,000 daily for the next 36 years.  Who’s going to feed them all?  This is a huge challenge – – we cannot do this on ramen alone.

A new initiative is exploring ways to fit everyone around that big dinner table in 2050, using solutions we can all live with.  It’s called FutureFood 2050.  More below, but it considers novel approaches such as 3-D food printing, leveraging the awesome power of the world’s women, and more.  

THE CHALLENGE

World Hunger

This issue starts with a large serving of irony:  according to worldhunger.org, about 900 million people regularly go to bed hungry – – about one in six people in developing countries.  Yet, we produce enough calories globally to feed everyone now.  (Daily per-capita food production in 2012:  about 2700 calories (FAO), more than the 2000-2500 recommended for adult women and men).

The problem, as we know, is partially one of distribution – the food may exist, but many people simply have no access.   Unfortunately there isn’t (not yet, anyway) a way to electronically transmit calories around the world.

Why is this so hard to fix?  We did figure out how to get creme filling inside a Twinkie, right?

Twinkies

Well, it’s just a little more complicated – – there are some major dynamics at work, including:
POVERTY.  Between 1-2 billion people live on $1.25/day or less, concentrated in Sub-Saharan Africa and South Asia.
CONFLICT/DICTATORSHIPS/CORRUPTION.  These isolate refugees, or divert needed aid, or both.
INFRASTRUCTURE. About half of the food grown in developing countries is wasted because of insufficient processing, packaging and storage capability.  And it’s often impossible to import due to lack of reliable transport.  Related to this is access to water; an estimated 800 million people don’t have access to clean water.
CLIMATE CHANGE.  Whether you call it Global Warming or not, extreme droughts, flooding and the like disrupt ability to grow crops efficiently.
ENVIRONMENTAL RESPONSIBILITY.  Industry faces increasing challenges in producing food in a sustainable, responsible way.  And there is a phenomenal amount of food wasted in developed countries.

THE PATH TO A SOLUTION WE CAN AGREE ON

Swaminathan

The most important step has been recognizing the problem.  Importantly, the UN, through its Food and Agriculture Organization (FAO), has conducted World Summits on Food Security to develop policy solutions to solve hunger.

But that’s at a policy level –  ultimately consumer acceptance, with willingness to compromise, is key to program adoption.  And that’s not always easy.  There have certainly been some dramatic food-centered communications over recent years.  But they’re often at either end of the ’science is always bad’ or ’science is the only solution’ spectrum.  In reality, most actions balance benefit with consequences; progress is made by objectively agreeing on serving the common good.

So how can we identify programs that we can all live with?  I think we can agree that this is a problem worth solving together.

The Institute of Food Technologists (IFT) has created FutureFood 2050 to take the discussion out of the conference rooms and to the people, to create an open dialogue and ultimately workable solutions. 

[IFT has 18,000 global members; they are often thought of as food scientists but their purview also includes most of the food supply chain.]

FutureFood 2050 will work over the next 18 months or so, featuring 75 conversations with the world’s leading independent-minded thought leaders, about how they think we can get to a healthier, safer and better-fed planet.  These opinion leaders will include policy makers, cultural influencers, scientists, engineers, avant-garde chefs, entrepreneurs, and more.

The first three interviews, covering 3-D food printing, leveraging the power of women, and an ‘Evergreen Revolution” (agricultural productivity without ecological harm) are already available on the website: www.futurefood2050.com.  Very interesting reading.

These interviews will then be distilled into a documentary by Scott Hamilton Kennedy, an Academy Award-nominated director, to be released in 2015.  As he said in an interview recently: “the hard part isn’t getting great content, it’s ‘how do you fit this amazing conversation into just 90 minutes’?”.

2050 seems a long time away, but world hunger is a massively complicated problem to solve, and it’s not too early to start.  Keep your eyes open as new interviews are conducted – – ultimately solutions may well come from the most unlikely places.

And once we solve that, we’ll work on getting the Cubs into the World Series.

Chicago IFT: Michael Jacobson, CSPI, the Food Babe and the curious impact of social media

I had the privilege of attending a recent meeting of the Chicago Section IFT (Institute for Food Technologists).  The guest speaker was Dr. Michael Jacobson, Executive Chairman of the Center for Science in the Public Interest (CSPI), who spoke about America’s progress in becoming a healthier-eating nation.

Dr. Michael Jacobson

Dr. Michael Jacobson

Over the last 40 years or so, the CSPI has helped to reduce saturated fatssodium and sugar in our food supply, among other things.  While CSPI has often been a thorn in the side of Big Food in America, its efforts have resulted in meaningful change, usually brought about by government mandate (as opposed to corporate altruism).  And Jacobson is no party-line activist –  – he independently assesses the social benefits vs cost on any initiative, including things as controversial/PC as GMOs (he’s open-minded on this, in case you were wondering).

My key takeaway:  regardless of the advances in food science, our chances of becoming a healthier nation lie in the hands (and mouths) of the consumer.  The locus of influence in food and nutrition is becoming decidedly less institutional.

Food Scientists – heal!
Dr. Jacobson offered that while food scientists have culpability in having created most of the ‘Franken-foods’ that he reviles (“…a breakfast cereal that is nothing more than vitamin-enriched marshmallows…”), these scientists now play a key role in creating healthier alternatives that can be adopted by mainstream America.  

Two things occurred to me during Dr. Jacobson’s presentation, illustrating both the weakness and strength of the consumer:

1) You can build it but they will not necessarily come.  These healthier foods need to appeal to intended consumers for this to work, as was brought home by an attendee who commented that her school district’s new, more nutritional lunches, in addition to costing more, are also discarded much more often by the kids.

The problem is that consumers typically don’t want foods that make health claims.  Putting ‘reduced sodium’ on a package, for example, is almost like saying ‘don’t buy me’.

So the conundrum is:  how do you get people to eat healthier foods without them knowing it?  Not easy.

2) According to Dr. Jacobson, the rise in social media has accelerated the process overall, despite consumers’ sometimes misguided crusades.
Consumers, who previously had no voice, are now collectively applying pressure through social media.

Just this week, the so-called ‘Food Babe’ helped prompt the removal of azodicarbonamide from Subway bread, through a petition that is at 78,000 signatures and counting.  We have been unable to detect one shred of relevant credentials in the area of nutrition, food science, or science in general, about the Food Babe.  She apparently has an undergraduate degree in computer science.  But she cleans up well, is able to get access to influential people, and operates a successful blog.  And guess what – she’s helping dictate your food options!  Deal with it.

Vani Hari - the Food Babe

Vani Hari – the Food Babe

Earlier examples of removed ingredients include:
Kraft Singles removing an artificial preservative (sorbic acid)
General Mills’ Cheerios removing GMOs
And that’s just 2014.
Other recent examples are here, including Starbucks, Gatorade, Kraft Mac and Cheese, and Chick-Fil-A.  These are not inexpensive or simple changes to make, and speak to the power of the consumer.

Yes, the consumer is a fickle, capricious creature and quite often prone to acting immediately (or signing petitions) without checking facts.  But overall, the ability to project a collective voice is starting to make a difference in the food landscape – – and on balance, it appears to be for the better.

Cruising IFT 2013 – my Top 10 Trends (Special Double Issue!)

Posted on

Don’t let the unsexy ‘Institute of Food Technologists’ name throw you; IFT’s members are basically the source of the Nile for foods and beverages.  IFT’s national Expo was just held in Chicago, where I walked the many miles of the McCormick Place floor so you didn’t have to.  It was where you could see ingredient innovations that will show up without warning in tomorrow’s new foods and beverages.

IFT2013 Main Hall

IFT 2013 – McCormick Place Floor

So for your edification, I hereby present my Top 10 Observations.

1) Chia.  No, not Chia Pets (although it’s the same plant) or even Chia LaBoeuf. An ancient grain, chia seeds promise high levels of Omega-3, ALA, fiber, calcium and minerals.  One marketer, Salba, targets their ‘super chia seeds’ at ‘smarty-pants’ consumers.  And you will need to think about it a little: like wheat germ, chia seeds aren’t generally eaten alone; they are typically sprinkled on or mixed in with other foods.

Chia Seeds

Chia Seeds

2) Matcha. This finely ground, premium green tea powder has been used ceremonially for millennia in Japan, and is offered in top restaurants worldwide.  For culinary purposes, matcha’s high amino acid content delivers a umami taste profile that can enable lower salt content.  Matcha can also be used as a colorant, due to its distinct green hue. The matcha makers were pushing all manner of green foods made with matcha, not all of which were ready for prime time.  High in antioxidants, you will likely have your first matcha moment at some point soon.  Arigatou gozaimasu.

Matcha 1

Ceremonial Matcha Tea

Matcha 3

Matcha Green Tea Jelly

Matcha scones

Matcha Scones

3) Saskatoon Berries.  So I’m at the Canada pavilion (they’re so nice there) and there’s a display showing Saskatoon berries (aka Prairie Berries) positioned as the next super fruit, with higher antioxidants than all your previous favorites (acaí, goji, etc.).  I try them — and they’re good!  Blueberry-sized but more fleshy, with just a hint of tartness.  Already well-liked for the obligatory preserves, pies and such, you may well be seeing Saskatoon berries showing up in more foods and beverages.  Trivia:  the province Saskatoon was named for the berry, not the other way around.  Who knew, indeed.

Saskatoon berries

Saskatoon Berries

SaskatoonFestival2Saskatoon pie

4) The word ‘pulse’. OK, I don’t live in Legume World, so maybe you’re familiar with the word; it’s always been just beans, peas and lentils to me.  But a lot more grain processors have started using the word pulse; my guess is you’ll be hearing it a lot more in the future.  Probably because it sounds a lot more sophisticated than talking about lima beans. (‘I’m in the pulse business, yeah baby!’)

Pulse grains

Pulse Grains

5) Bamboo Fiber.  This ingredient has long been used for textiles; I just hadn’t seen it in food.  Providing fiber’s benefits of texture, as well as bulking properties that accelerate one’s, ahem, transit time, it is used in juices, baked goods, pasta, sauces, among other applications, and is non-caloric.  And it’s label-friendly, too, being able to be called ‘vegetable fiber’.  I just don’t know the cost for all these benefits – – maybe we’ll sort that out next time around.

Bamboo

you know what this is

6) Natural food dyes.  Not surprisingly, the EU clean label trend has finally waded ashore from the Atlantic and is starting to make greater inroads in US food formulation.  Consumers increasingly want to see natural colors on the label (and of course, we know that everyone who claims to read labels always does).  So instead of CSPI whipping boys Yellow 5 or Red 40, get ready for more paprika, lycopene, annatto, turmeric and of course, cochineal extract.  But if you find out that the color comes from crushed insects, or algae, or your Velveeta doesn’t have its characteristic hi-glo orange-yellow hue anymore, don’t come crying to me.

Natural food coloring - Tribune

Natural food colorings (from Sensient Technologies)

7) Safety testing.  Ever since Roman praegustators, there has been a need for food testing.  And as the stakes have risen recently (see: melamine), based on my observation, so has the number of companies offering testing services to meet SQF and BRC standards (some great tech-speak that can score you some major points in the IFT cocktail hour – – but perhaps not in too many other places).
Tests for pathogens, listeria, salmonella, E. Coli, as well as fraudulent ingredients, can be done using HPLC, genetic molecular testing, straightforward micro testing, mass spectrometry, colony counting and zone sizing, and numerous other approaches that I don’t understand, using chemicals, software, and machinery.  As a consumer, it’s good to know that there is such a focus on safety.  As an IFT show-goer, it was disappointing – the food safety guys don’t tend to give out free food or tchotchkes.

IFT2013 testing

This software helps detect ingredients that shouldn’t be there, in this case tartaric acid. It can also see if that gluten-free claim is really true, or if there actually was any Benzedrine in Mrs. Murphy’s Ovaltine.

8) Sodium reduction.  The holy trinity of ingredients to avoid are fat, calories and sodium.  The consequences of over-consuming the first two are visible.  Sodium reduction helps with non-visible dangers like hypertension (dangers that Americans typically are excellent at ignoring), and as a result there has been less urgency.  But it seems that this is changing.  There were quite a few sodium reduction products offered promising great taste, using approaches as disparate as different crystal shape, blended granules, microspheres, starch and baking solutions, and more.  You heard it here first, the age of real sodium reduction has arrived.

IFT Salt

9 in 10 Americans over age 2 eat too much sodium

9) Alternatives to traditional ingredients.  What do you do for news when the main building blocks of food (like wheat flour) are not only mature, but facing new challenges (like GMO-free, gluten-free, etc.)?  You introduce new ways to get there.  Hence flours from sweet potatoes, soy, sesame, flax, coconut, rice, spelt, almond, buckwheat, spirulina and more.  Each has its own taste profile, nutritional benefits, and processing limitations.  You won’t see this stuff in your Twinkies, but it’s coming elsewhere, and it will be great to have more taste, texture and nutritional options.

IFT Sesame Flour

Sesame Flour

10) Maple Water.  Still trying to wrap your head around coconut water?  Well, clear out some mindspace for maple water.  It’s so new, it wasn’t even in the show – – I heard about it from a friendly Canadian.  It seems the Quebec maple producers have launched this product as a thirst quencher, ingredient, and in any case, an all-around transparent strategy to extend revenues from the maple crop.  It is supposed to have a distinctive flavor, slightly sweet.  Coconut water from the south, now maple water from the north, it seems the US has its flavored water NAFTA obligations covered.

IFT_maple-water

(actually, it’s not yet clear exactly what they want us to do with this stuff)

—————-

Bonus points for using this ingredient in YOUR product.

IFT2013 pop-rocks

Open to suggestion.

That’s it – see you at next year’s show!