Tag Archives: Sweets & Snacks Expo

Top 5 SWEET Treats from the Sweets and Snacks Expo (Part 2)

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Last in a series:  Here are the Top 5 Cool Sweets products I observed at the 2014 Sweets & Snacks Expo. (previously I reported on the Top 5 Snacks, available here.)   As always, all links and photos are active. SweetsShow

Chocolate is the centerpiece of the sweets part of the show.  And certainly by now we’ve seen every possible permutation of chocolate, no?

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No. Among a few evolving trends:  (thin ‘bark’-like chocolate products and ‘minis’, smaller versions of mainstream products) there were some exciting new products.

Top 5 Sweets Products

1.  Energy chocolate – Awake, Scho-ko-lade, energems

As you may know, chocolate already has some caffeine – about 12mg/oz typically.  These caffeinated chocolates think you need more. Awake has about 66/oz; 101 for a 1.55oz bar.  Scho-ko-lade is a 100 year old German formula that combines the caffeine from chocolate, coffee and the kola nut to deliver 95 grams for 6 sections (about as much as what’s in 8 oz of coffee).  And it comes in a nifty round tin as well.  Energems takes a different approach, calling itself a nutritional supplement and puts 15mg of caffeine in each stylish round candy.

– They all taste great and are an excellent excuse to work chocolate into your breakfast routine.

Awakezutaten_tin
energems

 

2.  Vitamin candy – Supercandy, Vitamingum, Vitamincandy

One thing the world didn’t think it needed is candy that is good for you.  All the company officials I spoke with were quick to mention that these are not supposed to replace sensible eating, but “as long as you’re having candy, why not have some vitamins as well” seems to be the prevailing rationale.  We are one very messed up species. – at any rate, there were some tasty examples.

Supercandy comes in hard, gummy and gum forms and promises B-vitamins, antioxidants and electrolytes.    Vitamincandy comes in 6 flavors and most offer a small dose of Vitamin C.  Vitamingum Fresh offers ‘Fresh Breath and 12 Essential Vitamins’.

– Ultimately, though, if you really feel you need to supplement your diet with vitamins, a pill is probably a more practical delivery system.

store-supercandy-gummy_1 vitamincandy vitamingum

 

3.  High-tech breath mints – EatWhatever

Perhaps inspired by 2-part epoxy resins, the folks at EatWhatever believe in “Two Steps to kissable breath”.  In this case, there are two pills – a gelcap that you swallow after a meal (“especially with smelly garlic or onion”), and while it’s de-funking you from the inside there’s also a mint to suck on for instant hit of date-saving fresh breath.

The mint tasted good (like most mints) but I only tried it once and can’t testify to the effectiveness of the 2-part system.  But they claim it works great – – you will just need to be clever to discreetly deploy this system in a date situation.

eatwhatever

4.  New chocolate shapes – Chocolate Moonshine hand painted artisan fudge bars

Just when you thought there’s nothing new, you run across the booth of the Chocolate Moonshine Company of Pittsburgh.  33 flavors, gorgeous presentation, and absolutely terrific fudge.  A bit pricey at $2/bar, but these are an innovative approach to an old product and are a great indulgence (especially if one of the 33 available flavors matches your team colors), and an even better gift.

ChocMoonshine

5.  MEGA candies – more of what you already get too much of

Finally, the good old American approach of “if I can’t give you something new, I’ll give you more of the old stuff”.

MEGA products are basically pumped up versions of old favorites, with absolutely no nod to nutritional benefits, GMO-free, added vitamins or any of that stuff.  If many of today’s new candy products are sensible like a Camry, these Mega products are 1960s V-8 powered muscle cars.

NY-based Megaload Chocolates sells all sorts of weird combinations that you might dream up on a sugar high:  Oreos sitting on peanut butter cups like the Space Shuttle on a 747, or topped with a chocolate chip cookie.  They may need to create one topped with a little insulin packet.

M&Ms MEGAs are comparatively tame, but prove that size matters in the chocolate world.  Same concept, just 3x the size you’re used to.  And the large size is surprisingly satisfying in your mouth.

MegaloadPic

Megaload Chocolates!

MegaM&Ms

 

 

Honorable mentions

–      Tabasco Chocolate – after chocolate with chiles and bacon, this was inevitable

Tabasco

Sugarpova candies – yes, this is Maria’s vanity candy.  And she’s got game here too.  Sometimes you just need a good angle.

sugarpova

Customization (TicTacs) – the only line at the show was for making your very own custom TicTac blend.  Surprised there wasn’t more of this sort of personalization.  There will be.

TicTacPersonalized

 

Milk Flavoring Pods from JohnnyMoo.  It’s a version of a flavored milk straw that has taken two giant steps forward technologically and now looks a little like your very own Space Needle.  But much better tasting. Fun!

JohnnyMoo

–       Tongue tattoos from Tungtoos – Definitely an innovation I didn’t see coming.  Why, you ask?  Because, as the old punchline goes, we can.

Tungtoos

5 Snacks to Watch – Sweets and Snacks Expo, Part 1

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Last week was a double-dip of intense investigative pseudo-journalism. First the National Restaurant Association show, then the Sweets & Snacks Expo.

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Following summarizes The Armchair MBAs discoveries from 5 hours of walking the Sweets & Snacks Expo floor at McCormick Place in Chicago, 5 miles of shoe leather, and way too many samples.

The short story – while the overall sweets and snacks landscape is relatively stable (popcorn, nuts, chips, chocolate, etc), around the edges you could see green shoots of innovation.  And that was about the only green I saw at this show.

Snacks are covered today; Sweets to follow soon.

Snacks – mega trends

Popcorn dominated the floor, with dozens of options in every flavor, claim, and form imaginable. Many were jumping on the SkinnyPop ’35 calories per cup’ bandwagon – – when of course no one has EVER had less than 5 cups of ‘CrackPop’ at a sitting.  It is impossible to describe all the popcorn products that were shown.

Popcorn

–  Flavored nuts, veggie, fruit and grain based chips, and other things that started life simple and healthy and then got transformed beyond recognition.

–  Jerky. Around for centuries, jerky’s high protein/low carb profile has moved it beyond trucker feed to be now ready for its close-up.  At least 20 companies were showing off their jerky.

Here’s a little Brand Extension 101 for you:
–  Expanded category definition: from beef to elk, bison, turkey, chicken, salmon (the salmon jerky is extra high protein, and tasted great  — if sometimes a little chewy)

OB-Jerky-Orig-232x300

RB-teriyaki-jerky

Flavor proliferation: pepper, acaí berry, ginger & wasabi, jalapeño, honey spice, chile ‘n lime, roasted cayenne, etc.

Price stratification: companies like Duke’s are now selling ‘small batch’ jerky at higher prices.

Form differentiation – a company called Kratos is trying to avoid the impending jerky shakeout by positioning (and shaping) their beef product like a healthy protein bar, complete with “Unleash your Warrior” tagline and impossibly fit people on their website.  Nice work, actually.

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5 snack products worth keeping an eye on:

1.  SuperSeedz gourmet pumpkin seeds – high protein, claims galore, 8 flavors and a clever name; delicious

SuperSeedz

2.  EatKeenwa Krunch – the only quinoa-based cluster snack that I noticed, and quite tasty, even if the ‘clusters’ crumbled a bit in the bag

quinoa-cluster-snack-eatkeenwa-krunch-vanilla-almond-raisin_large

3.  Ocean’s Halo seaweed chips – if I got the backstory right, 2 dads from Korea who grew up eating seaweed, and 2 dads from the U.S. who grew up eating tortilla chips got together on this – the not-surprising result being a hearty chip that is somewhat reminiscent of sushi. Surprisingly good, particularly with a salmon jerky chaser.  The only seaweed chips at the show.

Oceans Halo big_seasalt3

4. Snikiddy Eat Your Vegetables veggie chips –a strong claim of ‘1 full serving of vegetables in every ounce’, offset somewhat by fat count (7g/oz) which is a bit on the high side for a vegetable

snikiddy_EYV_jalapeno-470x5375. Simple Squares organic snack bars. Reflective of trends toward raw/paleo (minimally processed), simple label products. 5 ingredients, non-GMO, etc.

SimpleSquare

 

That’s it for this installment.  Coming up:  Sweets!