Tag Archives: Momentology

April 1 is when the ad guys (and gals) REALLY get creative

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Many of you know that at The Armchair MBA we have at times indulged in a bit of tomfoolery, and April 1 is no exception.

The best April 1 pranks are those that have the initial feel of legitimacy, but as the reader continues there is a point where it just goes too far.   Like the frog that ultimately boils, when well done it’s sometimes hard to pin down the exact point of departure from truth.

MelaniaCare (last post) was one that, while fabricated, we have started to believe ourselves – – and it might come true yet.

The attached was also discovered on April 1 so posting here.

FITBIT® introduces Step CreditsTM

But the real prize is this collection of April Fool’s Day pranks, compiled by Lisa Lacy of Momentology.  If you have a moment, these delightfully demonstrate the magic that results when creative and devious minds are working for themselves and are liberated to listen to their own inner gremlins, rather than trying to placate some client.

http://www.momentology.com/10210-april-fools-day-marketing-moment/

Bon appétit!