We at The Armchair MBA are very aware that the person you may see simply as a revenue-generating customer is actually a human being with a unique history, identity, and set of hopes and challenges. Just like you.
This past Saturday we were humbled by the courage and determination of a customer. We only learned her backstory after completing a consultation and sale (about 1 hour).
As described on her website: “Andrea Lytle Peet was diagnosed with ALS in 2014 at the age of 33. In eight months, she went from completing a 70.3-mile half Ironman triathlon to walking with a cane.
Remarkably, she has continued to participate in races on her recumbent trike. In May 2022, She became the first person with ALS to do a marathon in all 50 states!“
ALS diagoses typically are accompanied by a 2-5 year life expectancy. Andrea has passed year 8, is not passively accepting her situation but is attacking it full throttle, and has raised over $1 million for ALS research.
A documentary about her story ‘Go On, Be Brave‘, will debut at the Santa Barbara International Film Festival next week (and will be shown at the Durham Theater in NC in June).
Check out the trailer: https://vimeo.com/727898354
Always remember that the person on the other end of the transaction has a story – – just like you.