We at The Armchair MBA are very aware that the person you may see simply as a revenue-generating customer is actually a human being with a unique history, identity, and set of hopes and challenges. Just like you.
This past Saturday we were humbled by the courage and determination of a customer. We only learned her backstory after completing a consultation and sale (about 1 hour).
As described on her website: “Andrea Lytle Peet was diagnosed with ALS in 2014 at the age of 33. In eight months, she went from completing a 70.3-mile half Ironman triathlon to walking with a cane.
Remarkably, she has continued to participate in races on her recumbent trike. In May 2022, She became the first person with ALS to do a marathon in all 50 states!“
ALS diagoses typically are accompanied by a 2-5 year life expectancy. Andrea has passed year 8, is not passively accepting her situation but is attacking it full throttle, and has raised over $1 million for ALS research.
A documentary about her story ‘Go On, Be Brave‘, will debut at the Santa Barbara International Film Festival next week (and will be shown at the Durham Theater in NC in June).
Check out the trailer: https://vimeo.com/727898354
Always remember that the person on the other end of the transaction has a story – – just like you.
The Armchair MBA 
great story – what a privilege to meet and work with people like her. 847-409-8228 mobile
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This was humbling.
Thank you Dave.
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Dave, thank you so much for sharing my story! Here is a note I just sent to you through your contact form:
Hi Dave! You might remember me — the lady who did 50 marathons with ALS. We bought an Atto from you…which the airlines destroyed last week. Unbelievable (yet, totally believable). They’ve been good about reaching out to replace it though…so hopefully we’ll be back in soon to purchase a replacement. AND an UpWalker, which I haven’t stopped thinking about!
Anyway, the reason I wanted to get in touch is that we are holding the Hometown Premiere of our documentary on Saturday, June 17 at the Carolina Theatre of Durham. Since you took such a kind interest in my story, I thought you might like to come! Tickets available here:
https://carolinatheatre.org/events/live-event/go-on-be-brave/
If you’re open, we could drop off some postcards to the shop for you to share?
Feel free to email or text me at the contact info I shared on the form.
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