Mr. Selfridge’s Philosophy is Timeless – And Still Valuable

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Reblogging this short and piquant commentary by marketing maven and friend Harvey Chimoff – – demonstrating that there are some universal truths in good management – and illustrated by looking at the case of Harry Selfridge.

StratGo Marketing. Plug-in marketing department services.

Photo: PBS.org Photo: PBS.org

Thanks to the PBS Masterpiece series Mr. Selfridge, viewers on both sides of the pond have been introduced to the world of retail marketing and merchandising innovator Harry Selfridge.

In 1909, Harry Gordon Selfridge launched his eponymous London department store Selfridges, which today is an iconic landmark.  The store revolutionized the shopping experience for British consumers, and observers credit it for helping to propel major societal changes in pre-World War II Britain.

The current Selfridges store pays homage to its namesake founder:

“Harry Selfridge was the first in the UK to allow customers to touch and interact directly with the store’s products and the first to sell a broad mix of inexpensive and extremely luxurious items under one roof.  Effectively, he wanted for every customer to feel welcome at his store.  He was also the only one to relentlessly use his store as a theatre, an exhibition…

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One response »

  1. Thanks for sharing with your readers Dave!

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